January 15, 2025 Posted by Tim Gray
Sector Focus for 2026: Where Healthcare Innovation Is Actually Scaling
If you zoom out, 2026 looks less like a "what's the hottest buzzword?" year and more like a "what will health systems actually buy and deploy?" year.
That's good news for PhyCap's thesis.
The market is rewarding solutions that (1) integrate into real clinical workflows, (2) reduce documentation and administrative drag, and (3) reach commercialization faster than FDA-heavy device and therapeutic paths. We still care about clinical rigor, but we like categories where software, data, and
distribution can get you to adoption without waiting a decade.
Here are the sectors we think are most promising in 2026, with an emphasis on SaMD, care delivery workflow optimization, and women's health.
1) Clinical workflow and documentation burden: the ROI is obvious
Healthcare has a time problem. Clinicians are drowning in clicks, inbox, and documentation. It's not just annoying, it's expensive, it contributes to burnout, and it reduces capacity.
AHRQ's work on documentation burden highlights how commonly documentation is cited as a key driver of clinician burnout and how EHR "work outside of work"
is a major issue1. The AMA has also pointed to the scale of the problem in everyday clinical practice, including the reality that clinicians can spend
enormous additional time in the EHR beyond face-to-face patient time2.
What's investable here in 2026
- Tools that reduce documentation burden (ambient, structured note generation, coding support)
- Workflow automation that removes low-value steps from care delivery
- Systems that help clinical teams operate at the top of license (routing, triage, orchestration)
Why it aligns with PhyCap
This is one of the cleanest "value to buyer" stories in healthcare: less time, less cost, more capacity. Also,
many of these solutions can be implemented as software and services without long regulatory timelines.
2) SaMD and regulated digital health: clearer paths, better discipline
SaMD continues to mature from a hype category into a real regulatory and commercialization lane.
The FDA's SaMD hub is useful not because it makes things "easy," but because it signals ongoing regulatory clarity and sustained focus on
software-based medical functionality3. On the AI side, FDA has a dedicated page for AI in SaMD and how the agency is
thinking about these products in a total product lifecycle context4.
What's investable here in 2026
- Clinical decision support that is validated, measurable, and deployable
- Diagnostic support and triage tools that integrate into provider workflows
- SaMD with realistic regulatory scope and tight claims
Why it aligns with PhyCap
PhyCap isn't trying to win by taking the longest-duration regulatory risk. We prefer products that can get to adoption faster, show early traction, and compound value over time.
3) Applied AI inside healthcare workflows (not "AI platforms")
In 2026, the market has less patience for generic AI platforms and more appetite for applied AI that does something specific in a clinical or operational setting.
The AMA's 2025 reporting shows physician adoption of health AI rising materially, and importantly, it highlights that physicians are focused on assistive use cases and
real-world fit, not science projects5. Meanwhile, the FDA's Good Machine Learning Practice (GMLP) materials are an indicator
that the rules of the road for clinical AI are getting sharper, which is ultimately good for serious builders6.
Rock Health's 2025 market reporting also reinforces where capital is clustering: workflow-centric value propositions are capturing a meaningful share of digital health funding7.
What's investable here in 2026
- AI that reduces admin load and enhances clinical accuracy
- Automation inside revenue cycle, scheduling, triage, and care navigation
- AI-enabled decision support that is measurable and trustedM
Why it aligns with PhyCap
AI is a feature, not the product. We like AI when it's deeply embedded into delivery workflows, has a clear buyer, and has a credible path to deployment.
4) Women's health: structural underinvestment meets real demand
Women's health is still one of the most mispriced opportunities in healthcare. It's massive, it's underdiagnosed, and it has historically been underfunded across research, care models, and product development.
The World Economic Forum's work on closing the women's health gap frames the opportunity as both a health outcome issue and a major economic opportunity8.
They followed with a 2025 "blueprint" that lays out practical steps and investment needs to close that gap9.
What's investable here in 2026
- Better diagnostics and earlier detection for conditions that are routinely missed or delayed
- Scalable care models across fertility, menopause, maternal health, chronic pelvic pain, and more
- Tools that improve access, navigation, and continuity of care
Why it aligns with PhyCap
Women's health fits PhyCap's sweet spot when it's delivered through SaMD, care delivery innovation, and workflow tools that clinicians will actually use.
5) Healthcare financial infrastructure: pressure creates buyers
Margin pressure in provider organizations isn't easing, and patients are still dealing with confusing, often opaque billing experiences. That combination creates a steady demand for tools that make healthcare payments, pricing, and revenue cycle more efficient.
CMS's Hospital Price Transparency program continues to push the market toward clearer, standardized pricing
disclosure10.CMS has also continued
emphasizing interoperability and patient access to health information through policy and
enforcement direction, which matters because financial workflows are tightly tied to data access and exchange11.
What's investable here in 2026
- Revenue cycle automation and denial reduction tools
- Patient financial experience (estimates, payment plans, navigation)
- Infrastructure that reduces friction between payer, provider, and patient
Why it aligns with PhyCap
This is another "buyer has to care" category. When the product reduces cashflow delays or admin headcount needs, budgets show up.
What we're watching, but not chasing
In 2026, there's still plenty of innovation in biotech, novel therapeutics, and long-duration device development. It's just not where PhyCap is built to win.
We remain cautious on:
- Programs with long, binary FDA timelines and heavy capital requirements
- Consumer health products without clinical validation or clear distribution
- "AI-first" products without workflow integration or a real buyer
The takeaway
The best healthcare opportunities in 2026 are showing up where adoption can happen now: workflow, SaMD, applied clinical AI, women's health, and financial infrastructure.
PhyCap's edge is staying focused on solutions that make clinicians more effective, reduce friction in care delivery, and reach commercialization on realistic timelines.
References:
1 AHRQ (Agency for Healthcare Research and Quality),
Measuring Documentation Burden in Healthcare (Technical Brief, PDF) —
https://effectivehealthcare.ahrq.gov/sites/default/files/related_files/documentation-burden-prepub-technical-brief.pdf
2 American Medical Association, Digging into the data to cut EHR burdens that drive burnout —
https://www.ama-assn.org/practice-management/digital-health/digging-data-cut-ehr-burdens-drive-burnout
3 U.S. Food & Drug Administration, Software as a Medical Device (SaMD) —
https://www.fda.gov/medical-devices/digital-health-center-excellence/software-medical-device-samd
4 U.S. Food & Drug Administration, Artificial Intelligence in Software as a Medical Device —
https://www.fda.gov/medical-devices/software-medical-device-samd/artificial-intelligence-software-medical-device
5 American Medical Association, 2 in 3 physicians are using health AI, up 78% from 2023 —
https://www.ama-assn.org/practice-management/digital-health/2-3-physicians-are-using-health-ai-78-2023
6 U.S. Food & Drug Administration, Good Machine Learning Practice for Medical Device Development:
Guiding Principles —
https://www.fda.gov/medical-devices/software-medical-device-samd/good-machine-learning-practice-medical-device-development-guiding-principles
7 Rock Health, Q3 2025 digital health funding: $3.5B across 107 deals —
https://rockhealth.com/rock-weekly/q3-digital-health-funding-3-5b-across-107-deals/
8 World Economic Forum, Closing the Women's Health Gap: A $1 Trillion Opportunity to
Improve Lives and Economies —
https://www.weforum.org/publications/closing-the-women-s-health-gap-a-1-trillion-opportunity-to-improve-lives-and-economies/
9 World Economic Forum, Blueprint to Close the Women's Health Gap —
https://www.weforum.org/publications/blueprint-to-close-the-women-s-health-gap-how-to-improve-lives-and-economies-for-all/
10 Centers for Medicare & Medicaid Services, Hospital Price Transparency —
https://www.cms.gov/priorities/key-initiatives/hospital-price-transparency
11 Centers for Medicare & Medicaid Services, Interoperability and
Patient Access Final Rule (CMS-9115-F) —
https://www.cms.gov/priorities/burden-reduction/overview/interoperability/policies-regulations/cms-interoperability-patient-access-final-rule-cms-9115-f